Monday, 30 November 2015

Ways to Increase Sales In Your Small Business.

Ways to Increase Sales In Your Small Business.

Are you struggling to get your business stand tall among other competitors ? Wish to close
more sales , but not sure how to do so with your limited resources? Don't, worry about it because i will give you a key to achieve success. Here are few ways to increase your small business sales.

* Narrow Your Target Market
Focus and direction in business is everything , but doing so is often hard for small businesses owners who worry that narrowing down their target market will leave them with very few customers left to go after. Don't you know that focusing on a particular segment of the market is a vital way to get customers to notice you and trust you to be an expert in your field. Being an expert in your field brings credibility, business and referrals . But you have to work it out to gain a better recognition.

If you want to position yourself as an
expert, here :

* Rank Your Targets
Another way to pinpoint your target market is to rank prospects according to profitability .
Anyone can do this, from accounting firms to tutoring. Take a look at your client base ,which one are the most profitable for you? This will help weed out those whose work you really don’t need and those it makes sense to pursue . Alongside profitability , identify the client profiles that have proven to be your most satisfied. These are the ones who are referring your business to
friends and neighbors . Do they represent a particular demographic or live in a certain neighborhood? May be they have a common
challenge or need that can help you fine tune your sales focus.

* Showcase Your Differentiators
Now let’ s add a little introspection to the mix. What makes you different ? Understanding and communicating this can really boost sales, and
shift the focus away from price alone.

* Make Your Slogan to Suit your Targets.
Once you’ ve identified your target and nailed your differentiators, review your messaging and
marketing programs to make sure you’ re touching the right customers with a relevant message . You
might also need to consider your company name and branding to ensure it hits home and reflects
your niche .

* Sell And Sell More to Existing Customers.
Here’s another exercise that can ride on skyrocket your product or service on your customers ranking research. Once you’ ve identified your loyal and top spending customers , think of ways to offer them more .
It ’ s not as perplexing as it sounds. It can be as easy as setting up a loyalty or VIP program that
offers incentives such as promotions , early access to new products and services, rewards points , etc.
You will agree with me that this form of customer appreciation is great way for keeping you top in their mind ,bringing in more sales and referrals.

* Make Plan for Each Stage of the Sales Cycle. Does your business have a marketing action plan? Do you know how to deal with aware
prospects versus interested prospects? Every stage of the buying cycle is different and deserves
a marketing plan all of its own so that you are ready and prepared to nurture those leads further, until you close a sale , and push for referrals.

* Optimize the Conversion Process
So you have an interested prospect ? Make sure your sales and marketing teams have the tools they need to close the deal. As mentioned above , start by creating a marketing
plan that addresses each phase of the sales cycle awareness , interest, engagement and sale.
Then think about the timeline that accompanies a typical sale and ways you can match your
outreach efforts to keep warming your lead . For example , use your blog or a seminar to create
awareness and earn trust . Then use social media and your website to encourage prospects to sign
up to your email list with the promise of more information and /or special offers . Now that you have an email address and basic
information about a prospect , tailor a personalized marketing outreach campaign to them by registering with any autoresponder company of your choice. Send informative emails once or twice a week and offer more vital information to them. If they still not ready to convert , consider mailing them an offer or promotion and follow up with a sales letter with call to action.
All through this process , you are deepening your relationship with the prospect by offering value ,not just chasing a quick sale . This type of guided selling can really help improve your conversions
dramatically. Share and comments.

Hope Uchemadu

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