Thursday, 3 December 2015

How To Gain More Customers

How To Gain More customers

How can you get customers to spend more money with you? Use these six tips to increase your average sale, encourage repeat business, and get more from your existing customers.

Increased revenue may come where you least expect it: from your current customer base. While attempting to attract new buyers is a tried-and-
true method of boosting sales, you can also do well encouraging customers to buy more from you
by increasing their average order size. Consider boosting your sales by using the following methods.

Cross-Selling. Cross-selling is the process of offering suggestions that go along with the item someone
is purchasing. Would you like batteries to go along with that electronic toy? How about a
protective case for your new tablet phone? Websites often try to cross-sell by showing a list of items
that people frequently purchase together with the item they just added to the shopping cart. When
you incorporate this into your website, you’ll be able to increase sales. If you’re selling in a brick-
and-mortar store, having a knowledgeable sales staff can be a big help. When the salespeople
know your product inside and out, it becomes a lot easier for them to address a buyer’s needs and suggest other items the person might want to purchase. You can also create displays that group
such items together.

Upselling: Upselling is the act of convincing people to buy something bigger and better than what they were originally going to purchase. For example, if the person was purchasing a laptop, you would
suggest that this individual buy a laptop with more memory or a faster processing speed. When a customer is primed to buy, the additional price
doesn’t always seem so high.
Service plans or warranties are other examples of upselling. The buyer spends a bit more for the added protection.

Limited Time Offers: With a limited time offer, the customer feels
pressure to make a quick decision about a purchase. Sometimes, it’s a sale that catches her eye as she’s walking past a store in the mall.
Online, it may be a limited time offer with a clock counting down the seconds until the offer expires.

If it’s a product that the person was already thinking about buying, purchasing during the limited time offer is a no-brainer. Even if the offer
is something she hadn’t considered, though, the pressure of missing out on a good deal could prompt her to make the purchase. Coupons with Date Restrictions The more often you can get customers into your
store, the more overall sales you’re likely to make. One way to have people come back again and again is to offer coupons that are only valid at certain times. For instance, you might send out coupons that are good for the first half of the month along with coupons that are only good during the second half of the month.

This works particularly well if the coupon is only good for a single item rather than the entire purchase. The
customer will want to come back both times to be able to use both coupons and will probably
purchase a few extra things while he’s in the store.

Your Business: The More You Pay, the More You Save You can also increase sales by increasing the
amount of money a coupon is worth when the person spends more. For instance, you might offer a $10 off coupon for those who spend $50 and a $25 off coupon for those who spend $100. Getting $25 off is a better deal, and many people
will choose to buy more in order to reach the $100 threshold. This technique can work at a variety of price points. Cash Back for Future Purchase Another technique that stores are using is to offer a “cash back” option that’s good toward a future purchase. For example, you might offer a customer a $10 off coupon for every $50 she spends in your store. These coupons can then
only be used during a designated time period.

This works well for the store in two ways. First, she might pick up a few extra things if she’s close to hitting the threshold for a higher amount
of cash back. Then, she comes back to the store another time to spend the “free” money and will likely spend a bit more while she’s there. Best of all, the customer feels like she's getting a great deal.
There are plenty of things you can do to increase the average order size of your customers. However, different techniques work best with different companies, so it’s always
smart to try out different methods to see which ones work best for you.

Think Positive

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