Tuesday, 15 December 2015

Social Proof is the Key to Influencer Marketing

The proof is in the pudding. How many times have we heard that? However, when comes to building a brand it holds true 100% of the time. When companies have social proof of repeated positive interactions with their customers it builds trust in the marketplace which increases conversion rates of new
customers.

Traditional advertising efforts are
declining in their effectiveness.
Consumers have been marketed to so profusely that they have become
resistant to almost all claims made in advertisements. There is simply so much noise that consumers have largely shut down and tune out commercials.

They simply don't place any value in the claims made by marketers unless they can be validated from actual proof from within the marketplace. Consumers simply would prefer to find out what others are saying rather than placing
faith in what advertisers are telling
them. Social proof builds consumer trust.

Here are a few ways B2B marketers can use build social proof to increase conversion rates:

Create case studies from successful
customers. Demonstrating how existing customers have benefited from a brand's services establishes credibility. Share the to your website and social media. Write blogs that tell the company's story, demonstrate industry thought leadership, document success, highlight talented employees, and create engagement.

Encourage customers to leave online
reviews and publish them to the
company website. The sales team should seek recommendations from existing customers via LinkedIn that can be displayed on their profiles.
Ask an influential existing customers to give a testimonial via a quote. Then share the quote via social media. Prominently feature awards, mentions in the media, or any other positive rankings or ratings via social media.
Leverage numbers when possible. People are far more likely to take a certain action if they know others have already done it.

If a company has 75,000
subscribers to their eNewsletter making that known lends credibility and encourages new users to do sign up. Always retweet and share positive customer interactions on social media. Once a company has an understanding of how to leverage their social proof, they become truly influential within their industry. The key to influencer marketing is what others are saying about a brand, not what the brand is saying about itself.

Think Positive

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