Tuesday, 15 December 2015

Social Proof is the Key to Influencer Marketing

The proof is in the pudding. How many times have we heard that? However, when comes to building a brand it holds true 100% of the time. When companies have social proof of repeated positive interactions with their customers it builds trust in the marketplace which increases conversion rates of new
customers.

Traditional advertising efforts are
declining in their effectiveness.
Consumers have been marketed to so profusely that they have become
resistant to almost all claims made in advertisements. There is simply so much noise that consumers have largely shut down and tune out commercials.

They simply don't place any value in the claims made by marketers unless they can be validated from actual proof from within the marketplace. Consumers simply would prefer to find out what others are saying rather than placing
faith in what advertisers are telling
them. Social proof builds consumer trust.

Here are a few ways B2B marketers can use build social proof to increase conversion rates:

Create case studies from successful
customers. Demonstrating how existing customers have benefited from a brand's services establishes credibility. Share the to your website and social media. Write blogs that tell the company's story, demonstrate industry thought leadership, document success, highlight talented employees, and create engagement.

Encourage customers to leave online
reviews and publish them to the
company website. The sales team should seek recommendations from existing customers via LinkedIn that can be displayed on their profiles.
Ask an influential existing customers to give a testimonial via a quote. Then share the quote via social media. Prominently feature awards, mentions in the media, or any other positive rankings or ratings via social media.
Leverage numbers when possible. People are far more likely to take a certain action if they know others have already done it.

If a company has 75,000
subscribers to their eNewsletter making that known lends credibility and encourages new users to do sign up. Always retweet and share positive customer interactions on social media. Once a company has an understanding of how to leverage their social proof, they become truly influential within their industry. The key to influencer marketing is what others are saying about a brand, not what the brand is saying about itself.

Think Positive

A Lesson From The River By Karyn Greenstreet

This summer has been a time of turmoil and change in my life. But as often as I can, I go to the river and sit on a large rock, allowing the
sights and sounds and the energy to open my heart and soul to the flow of the Universe. Two days ago, I went to the river with this question in
mind: What are the really important lessons in life? As always, the river provided answers:

1. Walking along the riverbank, I noticed how the extended drought had left the rocks exposed. A week ago, this was a desolate area full of mud and rocks. Today, growing among the rocks, was purple loosestrife, clinging to whatever small bit of soil it could find now that the river had moved away from the banks. The lesson: No matter how bad things are, there is always a little soil you can cling to, and in that soil, you can create life again. Never lose hope.

2. At my feet I found an opened mussel shell, probably the remains of some hungry raccoon’s nightly feast. The outside of the shell was dark brown, covered with dirt and algae, nearly unnoticeable in among the rocks at the riverbank. Yet when I looked inside the shell, the
iridescent pinks, mauves and creams made me sigh with wonderment. The lesson: What looks
ugly on the outside can have, inside it, a small piece of joy and beauty. Take the time to discover the beauty in all things.

3. I sat on a large, flat rock that overhangs the river where the rapids begin. The wind was blowing
warm and fast from the south, bringing with it gray clouds and rain showers. Overhead, several large predatory birds circled and climbed on the winds. At first I thought they were searching for food, but soon it became clear that they were simply enjoying a ride on the wind. The lesson: Be “in the moment” as much as possible, enjoy the simple things that life brings you, and take time to play every day.

4. The wind picked up and I knew rain was coming, but I was loathe to leave this peaceful place. I noticed that there were few insects around; the wind was simply too much for them. However, an industrious bumble bee was attempting multiple
landings on the loosestrife, despite how the wind buffeted him away from his target again and again. The lesson: Persevere. Even when the
winds of life push you around, always be the best Self you can possibly be.

I hope you did learn life changing lesson? Share this article and post your comments,thanks.

Think Positive.

Ten Refueling Strategies That Work For Leaders Everyday Today!

Good leaders lead with common sense. Foolish leaders believe they can take more out of life than they put in. Well, maybe it isn’t
foolishness. Maybe it’s arrogance. Only God never runs dry. Normal people know that everyone who pours out more than they pour in goes dry.

Responsibility: Your energy-tank is your responsibility. Don’t expect teammates to fill it do it yourself because they believed in you.
Below are the refueling strategies:
Do you enjoy hanging around someone whose energy-tank is almost empty or almost full?

1. Schedule two or three refueling times into your day, every day, even if you aren’t exhausted. Keep your energy-tank closer to full than empty. Call someone to say thanks.
work. Step outside for a short stroll.
eyes until your heart rate and breathing slows. Sit with your eyes closed for a few minutes.

2. Become a sprinter. Push yourself in short bursts, then refuel. Refueling is replacing energy, not just doing nothing.

3. Serve because you want to, not because someone else wants you to.

4. Stop taking responsibility for other people’s problems. Be available and helpful. Listen without solving. Chronic fixers are frustrated and exhausted.

5. Evaluate yourself by how well you energize others.

6. Commit to use only positive language for an hour, every morning, or even a whole day.

7. Say, “I’m glad I to achieve this or arrive here, even if it was difficult.” always give yourself a pat on the back.

8. Avoid energy vampires as much as you can. Hang with people who fuel your energy-tank. Emulate their behaviors.

9. Serve those who enjoy being served and enjoy returns. It feels great to serve in ways that fulfill your purpose.

10. Don't procrastinate. Start that project that’s hanging over your head.

If you want to be a leader with positive mind set,then use these tips to energize and refuel yourself. You will succeed.

Think Positive.