Monday, 21 December 2015

Blog Mistakes YOU Should Avoid. (Part-2)

Like i said before,many small business owners do some mistakes online. Here are the 2nd part of the mistakes and how to avoid them. If you missed the first part,read it (HERE)

1. Long sentences. When people read long sentences, they have to keep the first part of the sentence in their mind when reading the last part. People are easily distracted. Help your visitors by keeping your sentences short,attractive and simole.

2. Long pages. Studies show that most people will not read a long page of text off of their computer
monitor. They’ll either print it or they’ll scan it looking for major topics and bullet points. Keep
your pages short. If you have a lot to say, consider creating a series of pages that explain your topic, with good navigation between each
page. Also, since people DO print web pages to read later, make sure your contact information is at the bottom of each page.

3. Not identifying the benefits of your products or services. People make purchases for two reasons: to get rid of pain or to get pleasure. People want to know how your products and services will help them with their specific pain/pleasure situation. Instead of telling them that your life jacket are made from steel, tell them that your life-jackets will help them float on water till rescuers come to save them..

  4. Forgetting to ask the visitor to do something. In marketing, this is known as a Call To Action. Tell
your visitors what you want them to do next. Sign up for my newsletter. Call me. Order today.

5. Believing in “build it and they will come.” It might have worked in the movie Field Of Dreams, but the reality of internet marketing is: build it, MARKET it, and they will come. Once you’ve built your website you have to tell people about it. Think of your website the same way you’d
think of a box of marketing brochures: if you don’t get them into the hands of people, they’re not
worth the money you spent to create them. Hope you now know how to make your website a traffic jam for visitors? Please share this post.

Think positive.