Monday, 30 May 2016

Do You Need Marketing Plan For Your Small Business?

A marketing plan is the driving force behind sales. Marketing plan is like a pothole free express way that your products and services will ride on a smooth journey to your clients who will receive your products and service with joy and gladly pay for the value they get. Without a plan in place, your marketing activities will be inconsistent, generating ineffective and disappointing results. So,my answer to the above question is YES!

Not a good approach if budgets are tight! Ultimately. A well-thought out
marketing plan will keep your business on track to achieve defined
goals. It will ensure that your marketing activities are carried out in a controlled way within your budget and that your results are maximized.

For the fact that you are starting small does not mean you don't need a marketing plan except if business growth is not in your agenda. But i am sure every business want to grow big even more bigger and the only way to achieve business growth is when your output gives value to your customers who will then buy into it.

One of the goals of every business is to increase in sales and make

profits. You need to map out a genuine result oriented marketing plan for your small business to grow.

Friday, 27 May 2016

Positive Thinking Power

Your positive action combined with positive thinking results in success. – Shiv Khera

After dinning with that famous mentor, the guy of 48 Laws Of Power. Here is what i squeezed out from our little conversation.

The law of attraction is the name given to the belief that “like attracts like” and that by focusing on positive or negative thoughts, one can bring about positive or negative results. You get what you want,that is the mind power.

This belief is based upon the idea that people and their thoughts are both made from “pure energy”, and the belief that like energy attracts
like energy. One example used by a proponent of the law of attraction is that if a person opened an envelope expecting to see a bill, then the law of attraction would “confirm”
those thoughts and contain a bill when opened. Hmmmmm.

"The worst times can be the best if you think with positive energy."
– Domenico Dolce

A person who decided to instead expect a check might, under the same law, find a check instead of a bill. You have to train your brain to be positive just like you work out your body.

Why not learn to build a positive mind set to enable you achieve success. It's 101% riskier for not taking that risk to succeed. Change your mind set today,think positive and be smart.

I know you enjoyed this article. Be positive about your success, take that step now. Like our facebook page at and share this article. Thanks.

Hope Uchemadu

What is Your Identity? (2)

Still on the same issue about creating a USP that will give you an edge over others. In telecom industry here in Nigeria when a house is painted YELLOW what comes to mind is MTN, same thing with others. What is your own.......?

Think about the topic your business is about and what can you add to the mix , to make it more interesting and unique? Or better still you can combine two things you already know about to make it extra-ordinary. Here are tips to help you find your USP.

1. Narrow down your topic. You need to specialize in one particular aspect of your topic. Instead of being a general accountant, you can narrow it down to an auditor, tax consultant, financial intelligent etc. In relationship, you can focus on singles only or married couples or both if you no your onions.

2. Pinpoint your target audience.
This is another technique that’s much more easy. For example, as a motivational speaker and business coach my target audience are the teens and youth's generally and i know where to find them. As a mechanic instead of focusing on all cars, you can choose to focus on Japanese vehicles, as a health consultant you can narrow down to dentist, optician etc.

3. Branding and advert. Once you’ve developed a USP, your next task is to communicate it clearly to your audience.

4. Create A great name and tagline.
Choose a short and easy to pronounce name and a simple great tagline that your prospective customers can know you with. Your name and tagline should always ring bell in the mind of your audience.

5. Expand your horizon. Go get more knowledge, read books, attend seminars and workshops. Don't ever stop learning and upgrading.

You can build your knowledge on other subject's but make sure you choose one or two and master the subject very well. Okay, i'll stop here. Using a powerful USP is the driving force that will build and position your business for success.

I leave you with this question. What makes you more unique , more valuable , and more visible in the market that will compel you to buy your own product or services?


What Is Your Identity

Speaker JC Samson said something on SWEC about some young speaker's asking him to feature them in one of his programs which he is still finding a space to fix the cube.

Hey, don't get him wrong. The truth is, anybody can be featured if only your real colour is clear (what you are known for). Now, your unique selling point is what makes your business stand out. It’s what makes you different , unique which guarantees you a special place in the minds of your potential clients come rain or sun.

If you can make your business stand away from the crowd, if people can identify you from the crowd then you have a USP . Customers and fans will gladly spread the word about what you do because they love it and know you for it. But if you don’t develop an effective USP, building an audience or getting any customers to pay attention to you will be a constant struggle.

Ponder on this issue, stop jumping into everything. Define your identity.

Your Idea Strategist
Small Business Coach

Wednesday, 25 May 2016

Overcoming Fear

I have been writing about fear, do you know why? Because it has been the major reason why youth's fail to achieve success.

“The cave you fear to enter, holds the treasure that you seek.” - Joseph Campbell

My question is, what’s the treasure you’re seeking in your life right now?

- A new career?
- Starting your own business?
- Choosing your live partner?
- Starting that project etc?

It doesn’t matter what it is, but if you’re not pursuing dream with 100% of your energy… it’s because you are being paralyzed, and robbed of your full power by Mr Fear.

Fear is something ALL of us go through on our journey to greatness.
No doubt about it, stepping out of the 'herd' takes guts, i know what am talking about because i have been through it before.

- There will be haters.
- There will be times when you feel like throwing in the towel.

Don't worry, just remember…It’s not an absence of fear that will make you great, but your ability to overcome it. In one word, it’s about your levels of courage.

No wonder courage is a word that doesn’t get used a lot in the mainstream. you must overcome your fears so you can step into your greatness! Think positive and always dream big. Action and action is what you need to boost your courage to be able to punch fear directly in the face and knock it down.

Hope Uchemadu

Courage Attracts Success.

"Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen."
- Winston Churchill

Why courage to listen? Because we are opening up to alternative ideas and as a result our precious beliefs and fixed ideas may be threatened and our ego rightness put in question. But without genuine listening there is no chance of real progress being made. Great men and women - and our best leaders - are not afraid to speak from the heart nor to listen generously.

Being negative is easy. There will always be a downside to everything good, a hurdle to everything desirable, a con to every pro. The real courage is in finding the good in what you have, the opportunities in every hurdle, the pros in every con.

Fear of unknown was standing against me 5 years ago. I was dinning with Mr Fear thinking that is the only way out. I tried short cuts but they only lead me back to where i started from not until when i began to confront fear with a positive mindset. I stepped out with action because my comfort zone is no longer comfortable for me. I staged fear with confidence, knowing that i am going to courage gave me confidence of winning. Not taking risk is more riskier than taking risk.

Fast forward to today. I defeated fear of public speaking, i started my company. I am the CEO of Hopat Consulting a small business coach and consulting firm,author of 3 books, founder of successpace development centre (spadec) an NGO to help youth's on entrepreneurship skills, personal and professional development. It took me more than 5 years to re-define my true self ,make 'U' turn and focus on the right qualities, it was not easy but the truth is, i am not doing bad.

You too can achieve extra- ordinary, all you need do is to re-define, re-establish your values and focus on the right qualities. Be courageous to start and be confidence in yourself. You will succeed.

You too can help someone out there to succeed by sharing this post. Like our page at

Dream Big & Achieve It.

Monday, 9 May 2016

Aspire For Success,Take Action.

As you begin to take action toward the fulfillment of your goals and dreams, you must realize that not every action will be perfect. Not every action will produce the desired result. Not every action will work. Making mistakes, getting it almost right, and experimenting to see what happens are all part of the process of eventually getting it right.

"Life begins at the end of your comfort zone." ~ Neale Donald Walsch

If you could get the courage to begin, then you have the courage to succeed. It is our attitude at the beginning of a difficult task which, more than anything else, will affect its successful outcome.

"There will come a time when you believe everything is finished. That will be the beginning." ~ Louis L'Amour

After all that we have attained - or failed to attain - our perspective is different and a new vision appears. Life runs in cycles. The opportunity comes to transform our lives, but now we have the benefit of all we have learned.

If you enjoy this motivational article, please like our fcebook page at to get more life changing articles, small business ideas and motivating quotes to spur you to success. Please share this post.

Dream Big & Achieve It.

Thursday, 5 May 2016

3 Key Factors That Can Prevent You From Becoming Your Own Boss.

Do you know that starting a business of your own is not easy? But with a strong determination you can start your own business. Starting a business is easy once you know why you want to become your own boss. At SuccesPace Consult, we have discovered that even most people who know why they want to start a business of their own still find it difficult to launch out based on different reasons. And some of these factors that may stop you from starting your own business is what we are going to discuss below:

1. Fear Of Failure.
Most of would be entrepreneurs still dwell in the past, building up fear in their heart of their business failing and so will not want to start any. Everybody have that fear of one thing or the other but successful have recognized that without starting failure will not occur and that failure will serve as a motivation for them to wanting to succeed.

The fact is that no human being is perfect or an expert in anything except with the person tries and also learn and practice. What the world want to know is if you have succeeded? Thomas Edison failed thousand times but with determination to succeed he is a man of good history today. Cars, Electronic gadgets, mobile phones etc never came to be the way they are, the producers did some mistakes, trial and errors before they arrive at what we have today. You have that great potential in you and what you need to do is to bring it out and don't let it die inside of you. You have to nurture your ideas and dreams into reality.

Everybody have that fear even i have it too but i have learned how to turn this negative fear into positive fear. This positive fear will push you into action of starting that project. It is this positive fear that will remind you that if you are poor you will not achieve what you want in life, it is this positive fear that will inform you that if you don't start tat business now you may not have money to pay your bills and take care of the family so you need to get out there and start doing something positive. It is this positive fear that will motivate and inspire to think positive and act smartly.

2. Relaxing In Your Comfort Zone.
Nobody can become rich working for another man. Your boss will always pay you just a fraction from millions you generated for his company. And i see lots of people sitting comfortably in their comfort zone as they expect "Bank Alert" every month. Let me tell you the truth, if you don't plan for your retirement today, then you are enslaving and killing your future. I have a client who was working with a bank, he told me about his interest in owning his own business, that he needed a business that can give him freedom , and he can attend to some other issues and make money. I gave him small business ideas he can start while still working and when the business is stable he can quit his daily job. Today, his business is growing with 5 workers and he is raking in 6 figures monthly. This is a man that earns 60k monthly, he sacked his boss after 1 year of launching his business. So, don't relax in your comfort zone, always think out of the box.

3. Negative Friends And Family.
Some people today blame some members of their family and friends for business failures. Some friends and family are dream killers, they will try to talk you down from starting executing your idea. Nothing bad in discussing with your friends and family but don't buy into all their negative ideas. You have to know that, these people cant live your life and so you must do things that brings you joy. You have to know the type of friends you make, if your friends and family are not their to motivate you for success then get out from their group. I prefer having few friends that will inspire me for success than having bunch of them that will kill my dream. Just few years ago, when i discovered that some of my friends are not helping me to climb the ladder of success instead its always a drinking bar and nonchalant discussions that will not add value to my life,i decided to cut them off and stay far from them. This is because i want to create value for my life with my potential and resources available. So you need to change bad friends to good friends.

Have faith in God, and constantly picture yourself as a CEO or see yourself as that particular person you want to become. If you can see it then you can have it, you need to dream big. Have a vision and build your business around your passion, get a good business plan to help you actualize your goal. These are important factors you need to be aware of, so you don't let them stop you from moving ahead to start your own business.

Dream big & Achieve it.

Wednesday, 4 May 2016

How To Generate Brilliant Ideas For Your Business.

An entrepreneur needs to be creative, constantly generating new ideas to move the business to next level. I will share with you the simple best methods that i ave used to generate effective business ideas.

Define The Problem. You want to solve a problem, you have to start by defining the problem to find out the actual course of the problem. Don't just move without ascertaining your location. It is imperative that you establish where you are before looking forward to progress. The best way to solve any problem is to find out what exactly is the cause so that you can be able to know what solution to provide. If you can get this done, you have found a business idea.

Another good way to generate business idea is through brainstorming. I am sure you must have heard of this method before? This is when a group of people come together to rub minds together, ask different questions to generate ideas. When you do this, forget to write down all the ideas that comes to mind. Lots of successful entrepreneurs have been able to move mountains after a successful group brainstorming. If everybody is at their in your mastermind class, you can get up to 10 good business ideas.

Day dream. Let your creative subconscious mind work for you. It's not strange that during the time you drive along the road staring at the screen, sleep on your bed, undertake your daily duties etc your sub-conscious continues to work for you, even though you may not be fully aware of this. Okay, how often have you been doing something and then suddenly an idea snaps into your mind? I want you to be conscious if this fact. Successful entrepreneurs generate good business ideas from this. Always try to identify a problem within and begin to think of a way to solve the problem.

But, the best way to build a business is to look to look into your own talent. If you can do something with ease that others find difficult, you can build a business on it. Don't look down on your talents because you think they come naturally to you. God created every man with a unique gift that another man don't have. Don't forget that you have to be passionate about what you want to do. As you ponder, reflect and contemplate on what kind of business to build, make sure your business idea matches with your temperament.

Don't forget to go about with a pen and a notepad with you cause an idea may come up from a discussion with friends, listening to a program, or during anything. A notepad will help you not to forget about the ideas and you can refine it at your own convenient time. You can generate ideas from re-designing an existing product or services. These are few ways to brainstorm for business ideas.