Friday, 27 May 2016

What Is Your Identity

Speaker JC Samson said something on SWEC about some young speaker's asking him to feature them in one of his programs which he is still finding a space to fix the cube.

Hey, don't get him wrong. The truth is, anybody can be featured if only your real colour is clear (what you are known for). Now, your unique selling point is what makes your business stand out. It’s what makes you different , unique which guarantees you a special place in the minds of your potential clients come rain or sun.

If you can make your business stand away from the crowd, if people can identify you from the crowd then you have a USP . Customers and fans will gladly spread the word about what you do because they love it and know you for it. But if you don’t develop an effective USP, building an audience or getting any customers to pay attention to you will be a constant struggle.

Ponder on this issue, stop jumping into everything. Define your identity.

Your Idea Strategist
Small Business Coach

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