Thursday, 9 June 2016

Success Paradigm

A piece of cake from my mentor Jim Rohn. Goal setting is a fantastic skill to develop—knowing how to design your own future. A life best lived is a life by design. Not by accident, and not by just walking through the day careening from wall to wall and managing to survive. That’s OK.

But if you can start giving your life dimensions and design and color and objectives and purpose, the results can be absolutely staggering.
If you desire to dine with success, changing your mindset is one of the criteria needed. Think positive.

Hope Uchemadu
Small Business Coach

Wednesday, 8 June 2016

Changing Lives With Your Story

Few years ago, in my public speaking jorney. I was helped out of this pot-hole in the middle of the road as i was moving without asking for direction and without a headlamp to see beyond my nose. It took me a year to bounce back to my feet as a motivational speaker,a gist for another day.

To become a motivational speaker,
brainstorm about experiences and
events that may intrigue a large or
small audience. The key to success is to have a STORY that will carry your MESSAGE that is valuable to the listeners.

Ask, why will people want to hear what I have to say? Another point is for you to make sure that the audience can relate to and
appreciate the message. If the message is UNIQUE and MOTIVATING, people will happily pay money to hear what you
have to say again and again.

Every speaking presentation FREE or PAID is a chance to establish yourself, to help you gain public
speaking experience which is crucial to your success.

Experience and feedback helps
fine tune the message and gives the
speaker the chance to figure out what is a hit and what isn’t.

Public speaking is all about the MESSAGE and changing lives with WORDS.

Let me ask you this...What’s your message going to be?

Hope Uchemadu

Tuesday, 7 June 2016

Small Business Marketing Plan Ice-Breaker

Know your numbers How much profit do you make on each sale? Before you can allocate your marketing budget, get comfortable with how your business is currently performing and where potential growth opportunities are.

How big are these opportunities? This information (combined with your business goals) will help you allocate your marketing budget and significantly impact your success.

Remember that even a modest marketing investment can achieve great results if invested wisely.
You will succeed.
Hope Uchemadu

Friday, 3 June 2016

Small Business Marketing Ice-Breaker

Having a viable business idea is good but turning that idea into a business that magnets sales and increase in profit is big ICE-BERG you must break to succeed.

When you have a little clarity and vision about how you could get started making money your path is more directed, there’s more clarity and focus.

To break the small business marketing ice-berg, you need to know your audience, define, research and locate your target audience then stick to them.

Go beyond the usual demographics and really try and understand your target customers. What are their motivations, aspirations and needs?

How and where do they consume media and information about products and services?

As a small business owner, you need not to rush into launching a business if you have not broken these ice-berg if you don't then consider your ship sinking or heading for disaster.

What are other ice-berg to break to succeed in marketing your small business? Watch-out here.