Tuesday, 15 March 2016

HOW TO CREATE AND LAUNCH YOUR OWN INFORMATION PRODUCT IN NIGERIA.


Just before the advent internet, in order to create your own info product to sell, you need to be financially buoyant . Since all products were physical, they had to be created
and then shipped to most bookshops or carried to workshops and seminars. With the internet you have many more options for
creating and distributing your info products without incurring any cost and stress. You can make
them digital or physical, you can create software ,audio, video or ebooks using just your computer.

Before you get started though, you need to make several decisions so that your product becomes a
success. Ask yourself these questions, and use your answers to create a successful product.

1. What Will Be The Topic Of My Products?

Is there a specific topic you are an expert in? Do you have a hobby you’ve been very successful at
and can share your knowledge? Is there a topic you are passionate about? Regardless of what your skill is, there’s probably a market for it. The first step in getting started
is to do your research, once you’ve chosen your topic, find out if there is a market for what you do. You can search for your topic in the search engines. Look for forums like nairaland, some Christian forums, students forums etc , social
networking sites, and other sites that offer products similar to the ones you want to create. If you find many sites like these, then you have a huge market for your info product.

2. What Format Will i Use To Create My Products?

Although writing is one of the easiest ways to communicate your information to others, writing a
book isn’t the only way to create an information product. You have the option of creating different types of products to meet the needs of
your audience, including video,info graphics and audio on CDs and you can as well organize a seminar and sell your expertise. You can also create strictly digital products that can be downloaded from your website or blog.

3. What Tools Will i Need To Create My Products?

If you plan to write books ( though physical books and costly to produce) or ebooks, you need a word processing program (Microsoft word) , as well as a program to create PDFs. A PDF is a universal format that can be distributed to anyone and read on any type of computer and phones like smart phones,androids etc . If you plan to self publish your manuscript as a book, you’ll need to convert your
document to PDF before publishing.
With video and audio, you’ll either need a video camera, or some type of software on your computer to create your audios and videos. You
can do a search at any of the freeware websites to find software for creating your projects in these
formats. Go to computer village and get these softwares or download it free from a site, just do a search for it on google.

4. How Will i Distribute My Products?

This is one if the major and important part that will determine your success in making money from information marketing. There many ways to promote and get your product in front of your target audince. Once you know what format you will create your
product in, you’ll need to decide how to distribute it. This means taking orders, as well as processing payments. The secret here is to
automate every aspect of the order, payment, and distribution process so your products are available 24/7. It will also save you a lot of time,
and you can use your time to market your products. Remember you need a great sales page and a good traffic.

5. How Will i Market My Products?

Another major question that needs a good answer. The type of product you sell can largely determine
how you will market your product. Will you create a website /blog to send your traffic to? Do you plan to
pay for traffic, as in pay per clicks? Articles and press releases are a great way to get the word out about your business and drive traffic. You can also advertise your business using classified ads on newsprints and magazine here in Nigeria, as well as share your knowledge on forums and social network sites.
There are many ways to market your business that will get you the traffic to sell your products. I strongly advice that you create your marketing plan before you create your products and then launch as soon as you are ready to begin to market your products. The success here is determined by action and getting more knowledge about information marketing. This is the richest business in the world as stated in my bestseller book "The Richest Business In The World"

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